Black & McDonald
Black & McDonald celebrates 100 years of being in business. With this project came a brand identity that would celebrate this monumental achievement. Along with the mark came an immersive mural broken down into four posters. The mural is a depiction of Black & McDonald’s successful history along with its core values as a company.
Poster Design • Illustration • Branding Design • Merchandise Design • Apparel Design • Promotional Design
I feel very fortunate to have engaged Zoca and to have had the pleasure of working with Jose. He is a thoughtful and responsive collaborator who took great care to understand the Black & McDonald ethos and the essence of our centennial project in the process of delivering creative and memorable work.
Zoca’s branding designs are eye-catching and seamlessly aligned with our established logo and word-marks. The posters were the centrepiece of our undertaking and are now proudly displayed in all 35 of our offices. Jose’s mural is a beautiful and celebratory reflection of our people, our history, and our aspirations for the future. He took such great care in its creation and I will always be grateful for his commitment and artistry.
— B. McDonald
